Tracey Panek, LS&Co. Historian
Levi Strauss & 10,

Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company.

The Milwaukee Art Museum recently opened Functional Fashions, a new exhibition on adaptive clothing for those with special needs. Among the show highlights? A Levi’s® jean design for the disabled.

During a research residency at New York University’s Institute of Physical Medicine and Rehabilitation, designer Helen Cookman recognized a need and a business opportunity: beautiful clothes with features for the millions of Americans living with disabilities. That led to the creation of the Clothing Research and Development Foundation, which she co-founded with New York Times Style Editor Virginia Pope. From to , Helen, who was deaf herself, and Virginia oversaw the largest collaborative effort to create functional fashions by, with and for disabled persons in the United States. Nearly 30 of the top clothing designers in America created garments to fit disabled bodies.  

LS&Co. got involved with foundation when Helen received funding from the Levi Strauss Foundation. They collaborated on a design for pants. “Levi’s®

tv   Levi Strauss Biography  CSPAN  February 18, pmpm EST

,arters april 20, after the building had survived the massive earthquake, but not the fire. not unusual, you go to work for a company in san francisco founded for the earthquake, you will not have much, but i did not understand the impact it would have on my work. from the first historian archivist ever hired. it was important for me to understand the history right away. so, i started reading published histories of the company, newspaper articles, interviews with company managers going 50, 60, 70 years. i heard some interesting stories that contradicted themselves occasionally, but the basic story was levi strauss arrived in san francisco and off of a clipper ship and saw miners walking around san francisco with raggedy pants. he decided to make up your pants out of kansas. then he later died them blew up at the fabric from france, depended on who wrote the story.

Levi Strauss

American businessman
Date of Birth:
Country: USA

Content:
  1. Early Life and Family
  2. Business Ventures and Immigration to San Francisco
  3. The Invention of Jeans
  4. Expansion and Success
  5. Personal Life and Legacy

Early Life and Family

Levi Strausswas born on February 26, , in Buttenheim, Germany, to Hirsch and Rebecca Haas Strauss. He was one of seven children, including three older brothers and three older sisters. In , his father passed away from consumption, and two years later, Strauss, his mother, and two sisters immigrated to New York City.

Business Ventures and Immigration to San Francisco

After joining his brothers' textile business in New York, Strauss changed his name to the more "American" Levi. In , he relocated to San Francisco during the California Gold Rush, hoping to make his fortune. He established a dry goods company and sold various items to miners and settlers.

The Invention of Jeans

In , Strauss received a letter from Jacob Davis, a tailor who had purchased fabric from him. Davis had developed a method of reinforcing work pants with metal rivets at vulnerable points. Together, they applied for a patent, which was granted on

Unzipped Staff
Levi Strauss & er 17,

Some years after his birth and nearly years after founding the company that bears his name, Levi Strauss is finally getting his due. Lynn Downey, Levi Strauss & Co. Historian Emeritus, has written a full-length definitive biography about him titled Levi Strauss: The Man who Gave Blue Jeans to the World.

Lynn’s passion for her subject seeps through the pages — something I witnessed during her extensive research. “I’ve dug up a couple of interesting new facts,” she’d write about a discovery from the U.S. Patent Office in Washington or while poring over ads for Levi’s® riveted pants she’d found in Arizona. She even re-created portions of Levi’s journey from New York to San Francisco across Panama.

Lynn’s painstaking investigation covers Levi’s childhood in Germany and delves into larger historical issues such as the discriminatory practices that led Levi and other Jews to immigrate to America. The book describes Levi’s efforts to build his company in the 19th century, his philanthropy, politics, religious life and the personal life he shared with his family — especially his sister and her four sons, who eventually took over his bu


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