“What if we could create a beverage to replenish lost sweat?” These words, spoken by Akihiko Otsuka, at that time the head of Otsuka Pharmaceutical's Tokushima Factory, launched the development of POCARI SWEAT. When you perspire, you reach for POCARI SWEAT. Today, this is a familiar scenario, but during the s in Japan, the general wisdom was to avoid drinking anything, even water, during sports. What would a “beverage like sweat” consist of? What is sweat itself? From that day on, researchers in charge of development faced a monumental task.
Researchers began by reviewing internal materials related to the composition of human body fluids amassed during years of research as IV solution experts. They visited university medical schools and asked doctors for advice. They gathered their own sweat in the sauna and analyzed its composition. In addition to water, we lose ions, or electrolytes, such as sodium and potassium when we sweat. Replenishment of these electrolytes would be a vital purpose of a “beverage to replenish lost sweat.” Researchers focused on the osmotic pressure of body fluids. They discovered that to achieve similar osmotic pressure, sugar content should be kept at
Corporate Philosophy
Mission
Contributing to a healthier life for Mexicans through beverages and functional foods.
"With pride and gratitude, Otsuka returns to Mexico, the country that inspired our worldwide flagship product, Pocari Sweat."
Vision
• To be one of the leading brands of hydraton drinks that supports the daily health care of Mexicans.
• To become a company that supports people who want to grow healthily and create a better future together.
Values
• Otsuka employees' knowledge and interest in health and nutrition.
• Develop scientifically based products.
• Mutual respect and teamwork.
• Harmonious coexistence with local communities and the natural environment.
Message from the President
Our corporate philosophy and management vision
Business operations in the Otsuka Group are based on the corporate philosophy ‶Otsuka-people creating new products for better health worldwide." Our aim is to contribute to healthier lives of people worldwide by providing innovative and creative products including pharmaceuticals and functional foods and beverages. Within the Otsuka Group, the management vision of Otsuka Pharmaceutical Factory (OPF) is to be ‶The Best Partner in Clinical Nutrition." We will continue to contribute to the health of people around the world by providing solutions such as products and services to solve the problems faced by all of our stakeholders, including patients and their families as well as the healthcare professionals who support them.
Quality first spirit inherited from the founding
Otsuka Pharmaceutical Factory is the original company from which the Otsuka Group has grown. For more than 75 years we have been developing intravenous (IV) solutions and, as a leading IV solution company, have steered their development in Japan. Currently, we provide not only IV solutions but also a variety of products that contribute t
Our Culture & Philosophy
At our Tokushima office, the balancing cedar tree, giant tomato trees and floating stone monuments remind us to always try to think beyond the conventional, free our minds to explore and encourage us to take on seemingly impossible challenges to help us unlock our true potential. By nurturing the creative potential of our people, we encourage them to push the boundaries of their knowledge and to persevere with their ideas.
BALANCING BENT CEDAR TREE
Creativity can overcome seemingly impossible problems. Despite being delicately balanced, this balancing bent cedar tree sculpture withstood violent shaking during a major earthquake.
Giant Tomato Trees
Normally, a tomato plant produces fruits during its lifespan when grown in soil but if you use hydroponic cultivation instead you can unlock the tomato plant’s potential and produce 10, tomatoes.
Floating stones
Oversized stones appear to float on a wide expanse of water, representing the power that can be harnessed by creative approaches.
Date of preparation: June | Reference: OPE-NPR (v)
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